【Faculty of Global Management】On May 29th, 2024, Dr. David Marutschke from Osaka University of Economics, gave a lecture at the Marketing class (course instructor: George Wang)

In his speech titled "The Evolution and Future of Marketing," delivered on May 29, 2024, Dr. Marutschke explored the dynamic landscape of marketing from its traditional roots to contemporary advancements. He discussed the evolution of marketing from Marketing 1.0, which was product-driven, to Marketing 6.0, which emphasizes immersive and collaborative experiences. Dr. Marutschke highlighted the significant impact of digital transformation on marketing practices, including the use of AI tools for content creation, customer service, and automation in various industries. He also addressed the challenges marketers face in the digital age, such as managing vast amounts of customer data, ensuring consumer privacy, and overcoming skepticism towards new technologies.

Students responded enthusiastically to Dr. Marutschke's speech, appreciating his insightful and comprehensive overview of the marketing field's evolution. They found his explanations of new marketing trends and digital transformation particularly relevant and enlightening. His discussion on the integration of AI and automation in marketing provided valuable practical knowledge that students felt would be beneficial for their future careers. The audience also valued Dr. Marutschke's emphasis on understanding customer needs and creating value, which resonated with their studies and aspirations in the field of business administration. Overall, students left the session with a deeper understanding of modern marketing challenges and opportunities.